Is the cowboy hat dead and gone?
Recently, all of the pessimism regarding cowboy hats had many stores pondering whether or not they would eat all of their cowboy hat inventory. For starters, several fashion reports said cowboy hats were passé. Then several fashion magazines published retail sales reports stating the worst performer in department store headwear for was cowboy hats. Finally, summer season arrived and cowboy hats were suddenly back in the fast lane! What transformed this icon of American headwear so quickly?
What prompted this cowboy hat resurrection?
First, no headwear provides the character and personality of cowboy hats. Celebrities always show up in cowboy hats. Looking great is the specialty of superstars. They know nothing looks better by the pool than straw cowboy hats and a rolled brim. Style magazines don’t overlook what celebrities are wearing. Cowboy hats often show up on their pages with all the current adorable and rugged styles.
Just about every summer event demands western wear — summer camps, festivals, rodeos, the beach, sporting events. Outdoor activities such as vacations, fishing trips and concerts always include the cowboy hat. The hands-down favorite accouterment worn at social events is the cowboy hat. No other headwear provides the personality and rugged individualism for fellas and cute looks for gals than straw roll-ups. Sometimes larger quantities of cowboy hats in a single style outfit a group, while stores demand a variety of different styles to fit individual shopper personalities.
What fuels cowboy hat popularity?
Which cowboy hat styles are most popular today? Absolutely nothing beats distressed straw cowboy hats with shapeable brims. Raffia may be the preferred straw since it is light, flexible and won’t tear easily. Distressed cowboy hats give that well-worn appearance that is known as tea-stained. Shapeable brims facilitate that rolled brim look that’s so cool on celebrity heads. The single hottest shape in distressed cowboy hats is the pinch front, but pinch top cattlemen is another hot seller. Natural straw cowboy hats are in close second place, but distressed leads the field.
Colored cowboy hats also ship well, with black and white the overall favorites, followed by pink and red. Color is particularly popular with group outfitting and with marketing promotions that give away cowboy hats. Recently, several fresh designs such as cowgirl hats with rose appliqués are cute club wear for ladies. Pretty beaded hat bands are enjoying greater popularity recently. Other cowboy hats with character come in faux leather and faux suede. Sparkling cowboy hats with sequin studs always sell well, offering an attractive statement for cheerleaders, entertainers and a night on the town.